Amazon India offers customers Product Sampling experience for the very first time ahead of Prime Day’22

Ahead of Prime Day 2022, Amazon India has announced the launch of the ‘Product Sampling’ – a new program to help brands introduce their products to Prime customers and increase their overall new product and brand awareness.

  • The Product Sampling program has been launched following a pilot run for 6 months in which 35 brands including Sirona Hygiene, Auric, and Nutriorg among others participated.
  • Products such as Sirona Period Pain Reliver, FURR Disposable Body Hair Removal Shaving Razor, and Chaayos Strong Golden Assam Tea have become bestsellers on after Product Sampling run by the brands as part of the pilot program.

With the launch of the Product Sampling program, brands can reach out to a set of Prime customers on via sample packs to help them experience their products, receive customer feedback to help improve the product further before a full-scale launch, and create opportunities for a repeat purchase.