Instagram to Launch Survey Asking Some U.S. Users for Their Race and Ethnicity

  • Instagram will begin asking some US users for race and ethnicity data in order to study how different groups experience the platform, the company says in a blog post published today.
  • A random assortment of Instagram users will get a pop-up in the app that leads to a survey asking for their race and ethnicity, hosted by the research group YouGov. Answering the questions is optional.