Netflix Now Directs Users onto Its website to Set Up New Subscriptions on iOS

A new subscribe button will direct users away from the Netflix app and onto its website to set up new subscriptions. Apple now allows “reader” apps to offer a link to an external website so users can create and manage accounts outside of the App Store.

The change allows Netflix to avoid paying a 30% commission fee for each subscription made through any app hosted on the App Store. However, Netflix removed the ability for users to subscribe within its app in 2018.