The Indian govt is concerned over complains against aggressive mis-selling by Edtech startups

Aggressive mis-selling to parents is something that was discussed, among other issues, along with certain claims being made in advertisements. Byju’s was advised to work closely with the Advertising Standards Council of India (ASCI),”

ASCI said last month that of the 5,532 advertisements that it had processed in the previous fiscal year, 33% of the complaints were from the education sector.