The Real Reason The Apple Logo Has A Bite Out Of It: Creator, Rob Janoff Reveals

I designed it with a bite for scale, so people get that it was an apple not a cherry. Also it was kind of iconic about taking a bite out of an apple.” The logo’s creator┬áRob Janoff

Steve liked the idea, because he liked things that were outside the box. And, it’s not so revolutionary now, but it was a little different then,” Janoff said