TikTok Holds Back on Controversial Privacy Policy Update in Europe After Regulatory Scrutiny

TikTok has agreed to pause a controversial privacy policy update in Europe, which had been due to happen tomorrow, and would have meant the platform stopped asking users for their consent to be tracked to receive targeted advertising, TechCrunch has learned.

The adtech infrastructural and algorithms which feed on the high velocity trading of personal data to run auctions for behavioral advertising have, meanwhile, been shown lacking adequate security to protect people’s information.