Apple ad business growing fast; claim of ‘Machiavellian’ plot

  • The latest report suggests that Apple has quadrupled its hires for ad roles in the past couple of years, and one research group has suggested the company’s ad business could be worth $30B a year by 2026.
  • There is growing criticism of Apple building its own ad business after making life tougher for its rivals – including app developers, who get paid less for in-app ads when users opt out of Ad Tracking Transparency, as most do.