Former Apple Design Boss Jony Ive: Car Buyers Will Demand The Return of Physical Buttons

  • The designer of the Apple iPod and iPhone says modern infotainment touchscreens can’t match the tactile feeling of physical buttons.
  • Sir Jony Ive – the man designed the original iMac, iPod, iPhone, and iPad during his 22 years as Apple design chief – has claimed new-car buyers will drive demand for physical buttons to return in automotive entertainment systems.