Gaana turns to subscriptions after buyout talk with Airtel failed

  • Tencent-backed Indian music streaming app Gaana has switched to a paid subscription model to avoid closing down after failing to secure fresh funds or find a buyer, according to an email sent to some music partners seen by Reuters.
  • Gaana competes with the likes of Spotify, Apple Music and Airtel’s Wynk music app in an Indian streaming market estimated by data firm Statista to be worth $700 million this year.