Google plans to introduce royalty-free alternative to Dolby Atmos, Vision

Google is looking to introduce two new media formats to offer HDR video and 3D audio under a new consumer-recognizable brand without the licensing fees hardware manufacturers currently have to pay Dolby.

Today, Dolby charges a license fee to device makers that want to add Atmos and Vision support, which is increasingly advertised by streaming services as a premium feature.

[Via]