Indian govt is set to release stringent guidelines for social media influencers

  • The Central government plans to release new guidelines for social media influencers, including hefty fines for failing to disclose paid promotions.
  • The guidelines, aimed at preventing misleading advertisements and fake reviews, are expected to come out in about 10 days. Non-compliance with the¬†guidelines will entail fines of as much as Rs 50 lakh.