‘Most Insta Reels Users Have No Engagement Whatsoever’: Report

  • Internal Meta research: Instagram users spend 17.6M hours/day on Reels vs. 197.8M hours/day on TikTok.
  • 1/3 of Reels are recycled posts from other platforms.
  • Of the 11 million users named creators on Instagram in the U.S., just 2.3 million post each month.