Patagonia Chair: We are turning capitalism on its head by making the Earth our only shareholder

Apparel co Patagonia sets a new standard: Each year, the company’s profit — less what it reinvests in the business — will be distributed as a dividend “dedicated to fighting the environmental crisis and defending nature”

Instead of exploiting natural resources to make shareholder returns, we are turning shareholder capitalism on its head by making the Earth our only shareholder.

[Via]