Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey

  • While Starbucks had been investigating blockchain technologies for a couple of years, it has only been involved in this particular project for around six months: Starbucks CMO Brady Brewer.
  • To engage with the Starbucks Odyssey experience, Starbucks Rewards members will log in to the web app using their existing loyalty program credentials.