YouTube paid $6 billion to the music industry in 12 months

  • In the 12 months between July 2021 and June 2022, YouTube paid over $6B to the music industry.
  • UGC drove over 30% of payouts for artists, songwriters and rights-holders, for the second year in a row.
  • Shorts generates 30 billion views per day, with 1.5 billion monthly logged-in users3