WhatsApp will soon have built-in business directories

Facebook-owned messaging giant WhatsApp has started testing a new business directory feature within its mobile application.

The capability will help users of the service find businesses in their area – active through a separate WhatsApp Business app – and connect with them for products or services, Will Cathcart, the head of WhatsApp, said in a tweet.

According to stats from early 2021, more than 175 million people message a WhatsApp Business account every day and more than 3 million people in India view a business catalog each month.

[Via]

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