Xiaomi to Discontinue Mi Branding

  • In a recent move, the dominant Chinese smartphones manufacturer Xiaomi has announced that it will drop the Mi branding from its smartphones and other products.
  • As the Mi branding will be removed, the product portfolio under the brand will have the prefix Xiaomi.
  • The new Xiaomi logo sans Mi branding will be used for its premium products representing the pinnacle of technology and offer a premium experience.


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